Apple today opened the doors of its first official retail store in India. The Cupertino firm has so far served its customers in India through authorized Apple stores, but the Apple Store experience is said to be completely different. Dubbed as Apple BKC, Mumbai, Apple's first official retail store located at Jio World Drive Mall in Bandra Kurla Complex (BKC) opened at 11:00 AM IST on Tuesday. Apart from stocking every single product and accessory sold by Apple in India, the store will also host free 'Today at Apple' sessions to help customers learn more about their devices.
On Tuesday, the inauguration of the Apple Store drew crowds of fans and eager customers waiting to get a first look at the first outlet operated by Apple. Apple CEO Tim Cook was also present at the store's inauguration and will also meet Prime Minister Narendra Modi this week, according to an earlier report.
The Apple Store concept is definitely a first for India. And the iPhone maker seems to have done enough to make it look and feel exceptional. The tech giant claims that Apple BKC is designed to be one of the most energy efficient Apple Store locations in the world. The store has its own solar array and, according to Apple, has zero reliance on fossil fuels. Apple says its store is operationally carbon neutral because it runs on 100 percent renewable energy.
The unique triangular ceiling is made of 408 pieces of wood that form 31 modules per tile with a total of 1,000 tiles that make up the ceiling, all of which were assembled in Delhi, according to the company. There are stone walls that come from Rajasthan and a unique 14 meter stainless steel staircase.
Apple stocks all its products, which include the latest iPhone, Mac, iPad, AirPods, Apple Watch and Apple TV lines. These are complemented by a number of accessories. An Apple Pickup facility is also available at the Apple Store, allowing customers to pick up products purchased online directly in the store. Its store also hosts free "Today at Apple" sessions to help customers better understand its products. At today's launch, Apple will host a special session as part of its "Mumbai Rising" series. These include the Music Lab, Photos Lab, Design Lab and Art Lab.
The launch of the Apple Store coincides with the brand celebrating 25 years in India. Apple BKC is one of two official retail stores. Apple started manufacturing iPhones in India from 2017 through contract manufacturers, and its exports from India are estimated to exceed $5 billion (roughly Rs. 400 crore) in the financial year 2022-23. The second store will open its doors in Saket, New Delhi at Select City Walk Mall on April 20 at 10:00 AM IST, according to the company.
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