Twitter has been talking about retiring the older verified checkmarks for some time and is now acting on that plan. The social network has begun removing the original blue checkmark from user profiles — previously verified staff at Engadget can confirm. From now on, you will have to pay $8 per month for Blue to get this token back. Businesses can get a gold tick without a subscription, while government and multilateral organization accounts have a gray tick.
The company introduced verification in 2009 to reduce the potential for impersonation, targeting established (though not necessarily famous) people in fields such as politics, entertainment and media. However, when Elon Musk bought Twitter in 2022, he argued that there were too many "corrupt" verified accounts and that the old system needed to be abandoned. He characterized blue as a way of democratizing check marks.
It didn't work out that way. Twitter had to pause and restart Blue after trolls misused the feature to impersonate high-profile figures, including Musk. The company implemented a review process and blocked registrations from accounts that had been in operation for less than 90 days. The gold and gray check restored some of these anti-spoofing measures, but many celebrities, journalists and the like no longer have this protection.
Twitter also had other problems with user tags. Several major media organizations, including NPR and PBS, have left Twitter over objections to the social site's "government-funded media" label. These sources argue that the designation falsely suggests government influence over their content, while maintaining strict editorial independence. The death of the legacy tickers only underscores this conflict, with critics worried that Twitter is eroding trust in its efforts to earn more revenue from subscriptions.
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